Last revised on: January 17, 2025

Livwell Privacy Policy

Livwell Privacy Policy

Livwell Inc. (“Livwell” or “Company”) is committed to safeguarding your privacy. Our Privacy Policy outlines how we collect, use, and protect your information when you use our services. This policy helps you make informed decisions when interacting with our website, mobile application, and services.

Information We Collect

1. Non-Personal Information

We collect non-personal information that cannot be used to identify you, such as anonymized usage data, general demographic information, referring/exit pages, platform types, and preferences you submit or that are generated based on your usage of our services.

2. Health Data Collection

Livwell Inc. collects and processes a comprehensive range of health data to enhance the user experience and provide personalized wellness recommendations. By accessing and using the Livwell platform, users consent to the collection, use, and processing of the following health-related data:

  1. Active Calories Burned – Tracks calories expended during physical activities.
  2. Distance – Measures walking, running, and overall movement distances.
  3. Elevation Gained – Tracks climbing activities to provide insights into physical activity.
  4. Cycling Pedaling Cadence/Exercise Sessions – Records cycling performance and activity sessions.
  5. Floors Climbed – Monitors stair-climbing for improved activity metrics.
  6. Steps Cadence/Steps – Tracks daily step counts and cadence for physical activity tracking.
  7. Power – Captures exertion levels during physical activities.
  8. Speed – Measures the speed of movement in real-time.
  9. Respiratory Rate – Tracks breathing patterns to monitor physical health.
  10. Basal Metabolic Rate (BMR) – Estimates calories burned at rest based on individual metabolic rates.
  11. Body Fat Percentage – Provides insights into body composition and fitness.
  12. Body Water Mass – Tracks hydration levels to maintain wellness.
  13. Bone Mass – Monitors skeletal health and bone density metrics.
  14. Height – Captures user height for calculating personalized health metrics.
  15. Lean Body Mass – Tracks changes in muscle versus fat composition.
  16. Weight – Monitors weight trends over time to provide actionable insights.
  17. Menstruation Flow/Menstruation Period – Tracks menstrual health and cycles for personalized health management.
  18. Total Calories Burned – Combines active and resting calorie expenditures for a full picture of energy use.
  19. Hydration – Tracks water intake to ensure proper hydration levels.
  20. Nutrition – Monitors dietary intake, including nutrients, for a comprehensive overview of health.
  21. Sleep Session – Tracks sleep quality, duration, and patterns to improve rest and recovery.
  22. VO2 Max – Measures the maximum oxygen consumption during physical exertion.
  23. Blood Glucose – Monitors blood sugar levels to support metabolic health management.
  24. Blood Pressure – Tracks cardiovascular health for early warning signs.
  25. Body Temperature – Monitors temperature changes to detect potential health concerns.
  26. Heart Rate – Captures real-time heart rate data during activities.
  27. Heart Rate Variability (HRV) – Tracks stress levels and recovery status.
  28. Oxygen Saturation (SpO2) – Measures blood oxygen levels to assess overall health.
  29. Resting Heart Rate – Provides insights into baseline cardiovascular health and fitness levels.

Purpose of Health Data Collection:

  1. To personalize user recommendations for physical activity, nutrition, and wellness.
  2. To track progress towards health and fitness goals.
  3. To offer gamification features such as leaderboards and challenges that promote engagement.
  4. To generate actionable insights for better health outcomes by analyzing collected data.

Data Protection and Security: All health data is encrypted during transmission and at rest, adhering to GDPR and HIPAA regulations.

3. Personal Information

We collect personal information such as your email address, name, contact details, and other information you provide during account registration or interaction with our services.

4. Financial or Transactional Data

Livwell collects transactional data related to payments for services booked through the platform, such as fitness classes, wellness consultations, and subscription fees for businesses using the platform.

  • Payment Information: Includes credit card details or other payment methods.
  • Purchase History: Records of services purchased and transactions.
  • Security Measures: Financial data is processed securely through third-party gateways like Stripe.

5. Geolocation Data

Livwell collects geolocation data to enhance user experience by providing location-based services, such as recommending nearby facilities or tracking outdoor exercises.

  • Precise Location Data: With user consent, collected through the app.
  • General Location Data: Based on IP addresses or third-party data.

User Control and Consent: Users have full control over whether to share their geolocation data. They can enable or disable location services for the Livwell app.

6. Information Collected via Technology

When you use Livwell, we may automatically collect certain information through your browser or device, including referring URL, browser type, device type, and access time. We use cookies and similar technologies to enhance your user experience and track your preferences.

7. Account Registration Requirements

To use certain Livwell features, you must register for an account. During registration, we will collect personal information, such as your email address and create a username and password for your account.

8. Children’s Privacy

Livwell is not directed to anyone under the age of 13. We do not knowingly collect personal information from individuals under 13. If we become aware that we have collected such information, we will delete it immediately.

How We Protect Information

We implement robust security measures to protect your information from unauthorized access. These include encryption, firewalls, and secure socket layer (SSL) technology. While we strive to protect your information, we cannot guarantee its absolute security. By using Livwell, you acknowledge and accept these risks.

How Long We Retain Information

We retain personal information only as long as necessary to complete the purposes of use described above. When those purposes have been fulfilled, we will securely delete personal data as appropriate. However, we may retain your personal data as long as any of the following circumstances apply:

  • Your account or marketing subscription with us is active.
  • To provide you with services or support that you have requested.
  • To comply with applicable laws, including for tax and audit purposes.
  • To enforce our rights, including litigation and debt collection.

How Do We Transfer Personal Information Across Borders

We may collect, process, use, retain and transfer personal data across borders in order to fulfill our purposes of use as described above. This may include transfers of personal information to countries that may not have equivalent privacy or data protection laws to those in your own country. However, regardless of where we transfer personal data to, we take appropriate steps to ensure that your personal information enjoys consistent standards of care. This includes signing contracts between our affiliates and with our vendors and suppliers to make sure that both parties are following consistent privacy and security principles, processes, and protections. For transfers involving European personal data, we use Standard Contractual Clauses with its partners.

How Can You Review, Correct, Amend or Delete Your Personal Information

Under this privacy statement and certain applicable laws, you may submit a request to us to review, correct, amend or to delete your personal data that we have about you. You may also have the right to request a machine-readable copy of your personal data. To submit such a request to us, please contact us at support@golivwell.com. Please note that we will review, respond to and act upon such requests as soon as possible and in accordance with applicable laws. We are also required to verify your identity before granting you access to your personal data. If you have an account, we may verify your identity by requiring you to sign into your account. If you do not have an account, or an email address on file with us, then we may request additional limited information from you in order to verify your identity. Please note that if you do not have an account with us, or an email address on file, or if we are unable to verify your identity in our records, we may deny your request. You may also use an authorized agent to submit a request under this section on your behalf. If you choose to have an authorized agent submit such a request on your behalf, we will require: (i) you to provide the authorized agent written permission to do so; and (ii) your agent to verify their identity directly with us. We may deny a request from an agent that does not meet these requirements. In addition, you have the right to raise questions or complaints with your applicable national data protection authority at any time.

Your Rights Regarding the Use of Your Personal Information

You have the right to opt out of marketing communications at any time. You can do so by following the unsubscribe instructions in our emails or by adjusting your preferences in your account settings.

Sharing Your Personal Information in Public Forum

Our sites offer publicly accessible message boards, blogs, and community forums. Please keep in mind that if you disclose personal information through our public message boards, blogs, or forums, as offered through our services, this information may be viewed, collected, and used by others. To request removal of your personal information from our blog or community forum, please contact us at support@golivwell.com. In some cases, we may not be able to remove your personal information or some content (if, for example, it is reposted by another user), in which case we will let you know if we are unable to do so and why.

Links to Other Websites

Livwell may provide links to other websites or applications. However, we are not responsible for the privacy practices of these sites. This Privacy Policy applies only to information collected by Livwell.

Changes to Our Privacy Policy

We reserve the right to update this Privacy Policy. Significant changes will be communicated via email or by posting a notice on our site. Changes will take effect 30 days after notification.

Contact Us

If you have any questions regarding this Privacy Policy, please contact us at support@golivwell.com.